Its now estimated that 16minutes of every hour is spent social networking.
That’s a lot of chat, pins, content, likes and shares. What are we sharing online and what can we learn from our own sharing habits?
Do you share?
- Your professional life only. It’s all strictly business with you and you want the world to see you in terms of your career. Do you view people as potential customer conversions or network boosters? Are you worried about how your professional peer group may view you if you share something more personal? Is it all about your place in your industry?
- The very next thing. Are you passing on the latest news and current affairs stories running at the speed of the 24hr networks? Is staying informed a real driver? Do you like trend reports, statistics, latest technology breakthroughs and the next must have gadget? Is even the platform you’re on ahead of the curve? With all this looking forward, do you have the time to enjoy the right now?
- Inspiration. Are you sharing videos, articles, images and quotes- (perhaps too many quotes) on things that motivate you or speak to you in some way or make you pause for thought? Have you just passed it along or have you shared how it has affected you in some way?
- What’s wrong with the world. Are you ranting, moaning, bitching, making a keen cynical observation or venting your frustration? Have you offered up an alternative or solution which could make the difference?
- Humour. Do you pass along the things that make you smile or LOL? What form does the comedy take though – is it satire, goofy, sad misfortunate, sarcastic, sharp observation or fun?
- The minute of your day. I’m here, I’ve seen, I’ve eaten, I’ve said, I’ve heard, I feel.
- Art. Do you share your visual world? Are there any over arching themes to the images you are sharing or details in the pictures that come up time and again.
- Education. Are you teaching with how to, hints, tips and tutorials. Do you ever share what you aren’t sure of or show how you learn or ask others for help?
- Aspiration. Are you presenting what you would like your life to be like or where you are? Is it knowledge, objects to acquire, places to see or things you hope to achieve?
At the time of writing this I have two twitter accounts, 1 Tumblr, 1 Facebook account with active membership of 7 groups, 2 google accounts, 1 Linkedin, 1 Pinterest and 1 Instagram.
Now I compartmentalise, historically the twitter accounts were separate with one discussing recruitment thoughts, the other more personal with parenting discussions, cats and creative shares. Linkedin is strictly recruitment business, Facebook family and friends with groups in communities where I share a common interest. My two blogs are separate currently as I’m aware that not everyone job hunting is looking for themselves and vice versa.
The marketing advice is to specialise, give the right relevant message to the right audience and be specific. Write with the avatar of your ideal audience in mind.
Relationships are built on the basis of what we share and authenticity the word du jour.
So what is universal about us that should come through no matter what the topic, platform or group of people we are with whether online or face to face?
When on the selfology journey to discover more about our true self this maybe a difficult question to answer.
We may be strategically or unintentionally trying to be all things to all people. Fearful of nailing our colours to the mast by setting out intentions and sharing our preferences to all.
Sometimes it seems to me that genuine opinions are a luxury amongst the sea of retweets, likes and sharing of posts or pictures without commentary or review from the person passing it on. I’m sometimes guilty of this. Is it laziness or something more?
Is this more fear of judgement?
Maybe better questions would be; what do we not share? What are we afraid of people finding out about? What are our boundaries and where do they come from?
When I reflect on these questions I would say that I’m guilty of keeping it too focused on my professional life and role of educator. That as a recruiter for so long making judgements on what I perceive, I’ve become all together too judgmental.
What’s really interesting is that I find it hardest to share what I’m up to in my career with my friends and family. They are the people that love and support me and it makes sense that their opinions count more and so I feel more vulnerable. I’ve obviously got more work to do on trust.
I’ve always been fearful of giving too much information and that has stopped me from connecting both to myself and the people I would like to connect to. Over sharing is a real issue and we must remember that once out there we cannot take back. However for me personally, I need to remember that my boundary has always been the same, to treat others as I wish to be treated, to come from a place of hope and know that you really cannot please all of the people all of the time, but as long as it’s done with respect you can try to please yourself.